FOR IMMEDIATE PRESS RELEASE: TUESDAY, MARCH 19, 2013

MEDIA CONTACT: Christopher Julian, Advertir, Inc., (956) 682-5563, cjulian@advertir.net

McAllen, TX- The International Museum of Art & Science will host the “Grill Gone Wild” Cookoff as part of their annual fundraising event “Brew-seum Week”. The Cookoff will be on Saturday April 6, 2013 at The Desperado Harley Davidson Dealership on South Bentsen Road just north of Expressway 83 in McAllen.

The Cookoff will feature 3 cooking categories; Frijoles a la Charra, Chicken & Fajitas. “And since this is part of the Brew-seum event, all categories must use beer as part of the ingredients,” said Christopher Julian, Cookoff coordinator. “It’s all for fun and to raise some money for IMAS”, said Tim Smith, Event Chair.

Entry fee is only $75 for all 3 categories & there will be cash prizes & custom made trophies for the top winners. The Cookoff will also feature live entertainment and lots of refreshments. The event starts at 1pm and is free to the public. For more information on the event and registration forms call 956.682.5566 or go online at www.brew-seum.com.

2013 Grills Gone Wild Registration Packet

FOR IMMEDIATE RELEASE: Tuesday, February 26, 2013
Media Contact: Gaby Jones, Director of Marketing & Communications, gjones@imasonline.org, (956) 682-0123

McAllen, TX- Registration for the second annual “Brew-seum Battle of the Brew” sponsored by L&F Distributors is now open! We welcome all home brewers to test their skills in one of our three categories; Lagers, Ales and IPAs. All applications along with samples and fees are due at the International Museum of Art & Science by Thursday, April 4, 2013, at 8:00 p.m.

Last year “Battle of the Brew” was an addition to a list of week long activities that celebrated IMAS’ Annual A Night at the Brew-seum festival. With the home brewing culture on the rise, “Battle of the Brew” provides Valley residents the opportunity to showcase their beer in front of sanctioned judges as well as to the public. Tim Smith, Brew-seum’s Committee Chair, states, “Brewing you own beer is a true mix of art and science. We welcome all home brewers to take the challenge and see if they can be the next “Battle of the Brew” Winner!”

With the addition of Lagers and IPAs to the classic “Battle of the Brew” Ales, this year’s categories will definitely kick up the competition a notch. Examples of what we are looking for include:

Registration forms are available at the IMAS front desk and at www.brewseum.com. Applications, a $10 entry fee per beer, and four (4) bottled and labeled samples of each entry must be received at IMAS by Thursday, April 4, 2013.

Sanctioned judging will be held behind closed doors at Roosevelt’s at 7 on Friday, April 4, and the public celebrity judging will be held at the Desperado Harley Davidson facility in McAllen on Saturday, April 5, 2013. Over $500 worth of cash and prizes will be given to 1st, 2nd, and 3rd place. The winners will be announced during “A Night at the Brew-seum” taking place Saturday, April 13, 2013 from 7:00 p.m. to 11:00 p.m. at IMAS.

This competition follows all AHA/BJCP rules which are available at www.brew-seum.com For inquiries or more information, please call (956) 682-0123 or send an email to brewseum@imasonline.org.

IMAS would like to thank L&F Distributors, Desperado Harley Davidson, and Roosevelt’s at 7 for their support of the second annual “Brewseum Battle of the Brew”.

Come join the Valley’s ‘hoppiest’ party presented by Clark Chevrolet and Clark Knapp Honda, and enjoy the delicacies from 20 of the Valley’s favorite restaurants, all while dancing the night away to the Original Brew-seum Dueling Piano Show from San Antonio, Marshall Law, and the Jolly Huntsmen. Favorites like the Deutsch & Deutsch Beer Garden and the Stella Artois Tap House Tent will be back.  New additions to this year’s festivities are the Glitz & Glamour VIP Lounge, the Alberico Fine Wine Vineyard, and the Craig’s Furniture Man Cave.  And of course, who can forget the beer?  During the night of the event, guests are welcome to sample more than 50 varieties of beer.

A Night at the Brew-seum is the International Museum of Art & Science’s (IMAS) second fundraiser throughout the year. During the evening the funds raised will help with continuing the museum’s mission of promoting the arts and sciences through exhibits, public programming, and cultural events. Tim Smith, Brew-seum’s Committee Chair, states, “We, at IMAS, are delighted that the community has embraced Brew-seum and supported the event for five years.”

IMAS and the Brew-seum Committee would like to thank our sponsors for their commitment to the arts and sciences. A Night at the Brew-seum is sponsored by Clark Chevrolet, Clark Knapp Honda, Stella Artois, Blue Moon, Arthur Hughes-CFP, Deutsch & Deutsch Fine Jewelry and Watches, Glitz & Glamour, Domit Apartments, Ben E. Keith Co., Alberico Fine Wine, L3 Technologies, and Craig’s Furniture.

Tickets to A Night at the Brew-seum will go on sale to the General Public on Monday, March 18, 2013 at 9:00 a.m. and are as followed: $35/Designated Driver; $50/IMAS Member; $60/General Public; $100/VIP. Must be 21 & over to attend.  For more information, please call (956) 682-0123 or visit www.brew-seum.com.

Pictured: “A Night at the Brew-seum” Sponsors 2013

From left to right: Tim Smith, Brew-seum Committee Chair; Bobby Caso from L& F Distributors/Stella Artois; Mr. & Mrs. Valle from Glitz & Glamour; Joseph Bravo, IMAS Executive Director, Mr. & Mrs. Kirk and Jeri Clark from Clark Chevrolet and Clark Knapp Honda; Juan Carlos Suarez from Domit Apartments, Monica Silicio and Edna Cervantes from L3 Technologies; Gaby Jones, IMAS Director of Marketing & Communications.

Missing: Arthur Hughes from Arthur Hughes-CFP, Carter Huber from Glazer’s/Blue Moon, Rick Ramos from Alberico Fine Wine, Ito Deutsch from Deutsch & Deutsch Fine Jewelry and Watches, and Ryan Ranssen from Craig’s Furniture.

You can only purchase your tickets at the IMAS Front Desk. You must be 21 and over to attend. We accept cash, checks, and all major credit cards.

Call (956) 682-0123 for more information.

Ticket prices are as followed:

A Night at the Brew-seum,
Saturday, April 13, 2013
7:00 p.m. – 11:00 p.m.

• $35-Designated Drivers
• $50-IMAS Member
• $60-Non Member
• $100-VIP (includes all-night access to the Glitz & Glamour VIP Lounge featuring special beers and food, your VIP drinking glass, and access to the VIP party after 11:00 p.m.)

Brew-seum Week will run from Friday, April 5, 2013 and will end with our 5th Annual A Night at the Brew-seum on Saturday, April 13, 2013 at the International Museum of Art & Science from 7:00p.m. to 11:00p.m.

Keep coming back to our website for more updates or like us on facebook (www.facebook.com/imasmcallen) to keep up with the latest updates, surprises and much more.

On behalf of the Brew-Crew 2013, we look forward to seeing you at Brew-seum Week and CHEERS!

]]> http://www.brew-seum.com/2013/03/09/and-were-back/feed/ 0 http://www.brew-seum.com/2012/07/12/calavaza-hefeweizen-summer-chili/ http://www.brew-seum.com/2012/07/12/calavaza-hefeweizen-summer-chili/#comments Fri, 13 Jul 2012 02:16:38 +0000 meylo http://www.brew-seum.com/?p=833 Hey Brew-seum buddies,
I know, I know… The first thing you’re gonna say is, “Meylo, chili in this inferno we call summer?” Living in the deep south, we’re no strangers to the 100 plus degree dry spells that go on for day upon consecutive day. So with that in mind, I geared this version of chili with a few added tweaks to make it relative to summer. Enjoy.

Lets get started…
The first thing you’re going to want to do is fire up your pit. De-husk your corn with the husked still attached to the end. I like to let those burn off to add a little more smoky flavor. Be sure to lightly cover the kernels with olive oil. Once the temperature hits 450 degrees, throw them on the grill. Roast your corn until you see the kernels crispen to a course peppered appearance. It should take about 15 minuets to cook. Be sure to keep rolling them around with a long pair of bbq tongs to even out the roasting. Plate the corn and lets head over to the kitchen.

In a 10-12 qt stock pot heat your olive oil to a medium heat and toss in your onions, garlic and peppers. After 2-3 minutes, dig out an area in the center exposing the bottom of the pot. In the center area, add your chili powder, cumin, chipotle powder and let the pan’s heat extract the oils from the spices for 2 mins. Toss in the lemon juice and with a flat spatula, stir the mixture making sure to scrap the bottom so all the spices mix in. Cook for 7 mins or until the onions are clear.

Toss in carrots and bell Pepper and sauté for 5 mins.

Now add the remaining ingredients except the calavaza, corn and black beans. Allow the chili to boil at a low simmer for 45 mins. Now would be a good time to knife the roasted corn off the cobs. Don’t throw the corn in just yet.

After 45 mins have passed add the corn and calavaza and allow to cook for 3 mins. Add the black beans and cook just enough to just warm up the beans, so about 1 min. We’re done!

Optional steps. I like to let the chili mingle a little after its cooked. I’m convinced it helps with the flavor, so I just remove it from the heat and set off to the side. The last time we ate this, the four of us walked down the street to Cecil’s Pub and drank 3 pitchers so I’d say about a two hour mingle. Lastly, I like my chili hot, so instead of seeding the red peppers, you can chop a few of them whole with the seeds. Don’t forget to remove bay leaves.

2 tbs olive oil
2 medium onions (chopped)
5 garlic clover (minced)
5 red peppers (medium heat, seeded, chopped)
2 tbs chili power
1 tsp cumin
1 tsp chipotle powder
2 tbs lemon juice
1 large carrot cubed
1 green bell pepper julienne
8 oz Shiner Hefewiezen
2 tsp Agave Nectar
1 28oz crushed tomates
1 8oz can tomato sauce (no-salt added)
4 bay leaves
1 tsp salt
1 tsp black pepper
2 cups veggie broth
2 roasted corn lightly coated with olive oil
1.25 lbs calavaza cubed
1 15.5oz can black beans (drained)

Photos on loan from the Hipporacle Museum of Fun Art. :P

We had to make a few changes this year in order to keep our event in compliance with TABC regulations.  Probably the most noticeable change was the new “beer card.”  According to TABC guidelines, it is illegal to have an “all you can drink for one price” event.  The purpose of the card was to put a limit, however liberal, on the amount of beer each person could have for the price of admission.  Following the advice of the TABC, we put 25 drinks on the card.  At 3-4 ounces per serving, that gave everyone the chance to drink 75-100 ounces of beer.  That’s about 6-8 twelve ounce cans of beer.  We heard a number of folks concerned about the cards when entering the event.  By the end of the night, we saw very few filled cards and the concerns, for the most part, faded away.

While A Night At The Brew-seum is a beer event, we recognized last year that there are people out there, a few, who don’t like beer – but still want to come to our event.  Last year we added the wine “downgrade” for the first time ($10 to get a special wine bracelet).   About 25 people took advantage of the wine offerings.   This year that number jumped to 81.  We had to re-stock the wine coolers much more quickly than last time!

A Night At the Brew-seum was actually a culmination of “Brew-seum Week” this year.  A week earlier at Roosevelt’s at 7, we had the judging for the first Brew-seum Battle of the Brew Spring Ale Home Brew Competition.  We crowned the winner on the stage in the German Beer Garden.  On Thursday the 19th, we had Brew-seum’s first Beer Dinner, featuring the exquisite cuisine of Chef Larry Delgado from House.Wine and the expertise of Shiner Brewmaster Peter Koestler as they paired the great food with the extensive Shiner beer offerings.   It was a great night of beer, food and fun which exceeded our expectations with more than 100 people joining the festivities.

Of course, A Night At The Brew-seum would not have been possible without the support of our great sponsors.  Clark Chevrolet and Clark/Knapp Honda – our title sponsors for the fourth consecutive year.  Deutsch and Deutsch Fine Jewelry ..the only sponsor the German Beer Garden has ever had.  For the second year in a row, Stella Artois sponsored the Tap House Tent.    Shiner Bock helped make the awesome Brew-seum T-Shirts a possibility.  This year we welcomed new sponsors L3 Technologies (Entertainment) and IBC Bank (Tent coolers).  We also would like to thank Domit Apartments for sponsoring the Brew-seum pint beer glasses, and Kolder Inc for the Kolder Holders.  Our added events this year also had sponsors.  GreatBrewers.com made the Home Brew Competition a reality.   Kirk and Jeri Clark sponsored the Beer Dinner and Arthur Hughes of Ameriprise Financial Services provided the beer mugs for the Beer Dinner.  We also would like to thank our media sponsors KRGV Channel 5 and Celebrity Events Magazine.

On behalf of the International Museum of Art and Science, it’s board of directors, staff and members, thank you for being part of our “fundraiser cleverly disguised as a beer drinking event.”   We welcome your comments about what you liked and didn’t like about A Night At the Brew-seum.  We are only 11 1/2 months away from Brew-seum 2013 and we’re already busy planning the best event ever.

We sure hope you didn’t get caught in the storm. Just after 5pm, we witnessed a heavy combination of rain and hail here at the museum. Just in case anyone is curious if this affects A Night At The Museum this Saturday, the answer is an assuring “Heck No!” We’re ready to party… responsibly of course.

We’re excited to see you tomorrow. Until then, enjoy this time lapse of one hour of storm footage compressed down to one minute. The clouds at the end are magical.

Cheers,
The Brew-seum Staff

Last weekend we celebrated the first annual Brew-seum’s Battle of the Brew – Spring Ale Competition. Eleven local competitors submitted a total of 12 beers to the contest. The contest was divided into two parts.

Friday night was the official AHA/BJCP sanctioned judging behind closed doors. This competition determined who would win 1st, 2nd and 3rd place and take the cash prizes home. Two sanctioned judges, Bev D. Blackwood II and Jaime Robles from Houston’s very own The Foam Brewers, along with Roosevelt’s at 7 owner Mark Garza critiqued each entry to find the official BOTB winners.

On Saturday, the competition continued for the people’s choice winners with Channel 5 news anchor Polo Sandoval, Dr. Noe Oliveira, and Roosevelt’s at 7 owner Rick Macias as our celebrity judge panel. The homebrew entries were entourage to be present at Roosevelt’s to participate in the festivities.

Here are the results for this years BOTB homebrew Competition.

Official BOTB 2012 Finalists
David Allen
Miguel Ortega
Jacob Pekar

People’s Choice Winners
David Allen
Matthew Pompa
Miguel Ortega
Ernie Ward

On Saturday night April 21, the placing of the finalists will be reviled at the A Night At The Brew-seum event at IMAS.

The competition would not have been as great of a success without all the other participating entries.
(by last name – alphabetically)
Isaac Cantu
Julian Garcia IV
Guy Hallman
Mark Hoskins
Jacob Pekar
Brian & Jennifer White

You can’t get much these days with a ten dollar bill. But, if you’re in the market for a cool designed t-shirt for the hot valley weather, check out the 2012 Brew-seum t-shirts. This year, local artist Meylo Rodriguez created two designs to choose from.

The life, liberty and the pursuit of hoppiness t-shirt is a fun approach playing on contemporary typefaces to get the point across. It’s the perfect tee for that impromptu dash to your local watering hole for a tasty pint.

The second design, Brew-seum, Spring break for adults, is a throw back to every absurd advertisement you’ve seen off the drag while visiting the beach. All the t-shirt shops seem to compete for the craziest deal. The design mirrors the t-shirts that find their way back with family and friends when they return from a beach get-a-way.

Both designs are available in regular and v-neck shirts in ivory and mustard colors. You can find these t-shirts at the sold out A Night At The Brew-seum event April 21 for a measly $10. Any leftover t-shirts will be on sale at the IMAS gift shop so be sure to visit the museum after April 21 if you don’t make it to the event.